Marketing AI Model Evaluation SME

About OpenTrain

OpenTrain is the centralized platform where people build careers in AI training and data labeling. We help experienced freelancers consolidate proof of work, manage projects in one place, and grow a durable portfolio that highlights their subject-matter expertise.

As the hiring organization for this project, OpenTrain connects marketing professionals to paid AI training work that directly improves how foundational models understand real-world brand and growth decisions.

About AI training and why it matters

AI training (also called data labeling or annotation) is the human side of building intelligent systems: people create, review, and score examples that teach models how to reason, write, and make judgments. Marketing-focused evaluation helps models give practical, brand-safe, and strategically sound recommendations.

This line of work is remote, flexible, and accessible to experienced practitioners—contributors shape how state-of-the-art AI behaves in marketing and growth use cases.

• Work remotely and on a flexible schedule suited to part-time contracting.
• Apply real marketing expertise to improve model quality and product behavior.
• Build a permanent record of AI training work in your OpenTrain profile.

The role

We are hiring a Marketing AI Model Evaluation SME to review LLM outputs for marketing tasks, author authoritative solutions, and develop scoring rubrics used to train and evaluate foundational models.

This is a part-time contractor role requiring 20+ hours/week. The project is US-only and conducted in English. Pay is hourly at $60–$80 per hour, depending on experience and scope.

• Employment type: Contractor, Part-time.
• Time commitment: 20+ hours per week.
• Location: United States (remote).
• Language: English required.
• Pay: USD $60–$80 per hour (hourly pay).

What you'll do

• Evaluate AI model outputs against structured rubrics and provide written feedback on correctness, judgment, and reasoning quality.
• Design challenging marketing tasks and write well-reasoned solutions grounded in practical marketing experience.
• Develop and refine evaluation guidelines and scoring rubrics specific to brand strategy, growth marketing, and campaign reasoning.
• Collaborate with other subject-matter experts to improve consistency and accuracy in training data.
• Advise research and engineering teams on brand strategy, growth marketing, and campaign reasoning tasks.

Requirements

We need senior marketing practitioners who can translate real-world judgment into clear evaluations and rubrics.

• 8+ years of professional experience in marketing (brand strategy, growth marketing, or performance marketing).
• Hands-on experience evaluating LLM or AI model outputs against rubrics or structured scoring criteria.
• Ability to write clear, well-reasoned feedback on model answers and authored solutions.
• Strong verbal and written communication skills plus sound interpersonal judgment and problem-solving.

Helpful background and who should apply

Ideal candidates have senior marketing experience and demonstrated leadership in brand or growth roles. You should be comfortable applying real-world campaign and brand judgment to edge-case model outputs and ambiguous prompts.

If you want to turn professional marketing expertise into repeatable AI training work—building a portfolio of model evaluations and rubrics—this role is a strong fit.

• Experience at top-tier marketing organizations or leadership in marketing teams is a plus.
• Demonstrated career progression in marketing leadership roles helps with rubric design and credibility.
• Applicants must be based in the United States and fluent in English.

How the work is delivered and compensation

You will perform text-based evaluation and content-generation tasks: label types include evaluation ratings and authored text solutions. OpenTrain will provide task instructions, scoring rubrics, and collaboration with other SMEs; specific labeling software will be shared when you start.

Payment is hourly at a rate between $60 and $80 per hour. This is contract work; submit time or deliverables as specified by project guidelines. Building a strong OpenTrain profile of completed evaluations helps you qualify for future, higher-value projects.

• Data type: Text. Label types: EVALUATION_RATING and TEXT_GENERATION.
• Compensation: Hourly, USD $60–$80/hr.
• Work relationship: Contractor; part-time commitment (20+ hours/week).
• Application: Apply with your OpenTrain profile showing relevant marketing experience and examples of rubric-based evaluation when available.