Skip to content
OpenTrain AIFor AI Companies

HFEPX · Eval paper review

Location, Location, Generation: Where You Ask Matters for Generative Engine Optimization

Mahe Chen, Nick Koudas

Published

Oct 16, 2026

Citations

0

Trust level

Low

Usefulness score

0/100 (Low)

Extraction confidence

15% (Low)

Derived from extracted protocol signals and abstract evidence.

Rater population

Not reported

Signals refreshed

Oct 16, 2026

Should you rely on this paper?

This paper is adjacent to HFEPX scope and is best used for background context, not as a primary protocol reference.

Use this as background context only. Do not make protocol decisions from this page alone.

Best use

Background context only

Use if you need

A secondary eval reference to pair with stronger protocol papers.

What to verify

Read the full paper before copying any benchmark, metric, or protocol choices.

Main weakness

This paper looks adjacent to evaluation work, but not like a strong protocol reference.

Human feedback signal
Not explicit
Not explicit in abstract metadata
Evaluation signal
Detected
Eval setup described
Usefulness for eval research
0/100
Adjacent candidate

Treat as adjacent context, not a core eval-method reference.

Abstract

Generative search engines answer local and commercial questions with a written answer and a few cited sources. A growing practice of generative engine optimization (GEO) monitors which sources and brands these answers show, typically from a single place. In this paper, we present a controlled audit of how the user's location changes the sources that generative engines cite. We ask 300 questions of ChatGPT with 19 declared locations, and of ChatGPT and Gemini from five network locations, each twice to measure run-to-run noise (31,200 answers). The engines take location from different channels. ChatGPT follows the location an application declares, down to the city: it writes the place into its own searches, and its search backend localizes results even when the queries name no place. It ignores the network. Gemini ignores the declared location and follows the country of the network, changing most of its sources even for questions that do not depend on place. The businesses the answers recommend change with the sources. Thus, visibility in generative search is specific to the user's location, and audits must control both channels.

What we could verify

These are the protocol signals we could actually recover from the available paper metadata. Use them to decide whether this paper is worth deeper reading.

Human Feedback Types

missing

None explicit

No explicit feedback protocol extracted.

"Generative search engines answer local and commercial questions with a written answer and a few cited sources."

Evaluation Modes

missing

None explicit

Validate eval design from full paper text.

"Generative search engines answer local and commercial questions with a written answer and a few cited sources."

Quality Controls

missing

Not reported

No explicit QC controls found.

"Generative search engines answer local and commercial questions with a written answer and a few cited sources."

Benchmarks / Datasets

missing

Not extracted

No benchmark anchors detected.

"Generative search engines answer local and commercial questions with a written answer and a few cited sources."

Reported Metrics

missing

Not extracted

No metric anchors detected.

"Generative search engines answer local and commercial questions with a written answer and a few cited sources."

Benchmarks and datasets

No benchmark or dataset names were extracted from the available abstract.

Reported metrics

No metric terms were extracted from the available abstract.

Human feedback details
Uses human feedback
No
Feedback types
None
Rater population
Not reported
Expertise required
General
Evaluation details
Evaluation modes
None
Agentic eval
Web Browsing
Quality controls
Not reported
Evidence quality
Low
Use this page as
Background context only

Research brief

Metadata summary

Generative search engines answer local and commercial questions with a written answer and a few cited sources.

Based on abstract + metadata only. Check the source paper before making high-confidence protocol decisions.

Key takeaways

  • Generative search engines answer local and commercial questions with a written answer and a few cited sources.
  • A growing practice of generative engine optimization (GEO) monitors which sources and brands these answers show, typically from a single place.
  • In this paper, we present a controlled audit of how the user's location changes the sources that generative engines cite.

Researcher actions

  • Compare this paper against nearby papers in the same arXiv category before using it for protocol decisions.
  • Check the full text for explicit evaluation design choices (raters, protocol, and metrics).
  • Use related-paper links to find stronger protocol-specific references.

Caveats

  • Generated from abstract + metadata only; no PDF parsing.
  • Signals below are heuristic and may miss details reported outside the abstract.

Recommended queries

Contribution summary

  • In this paper, we present a controlled audit of how the user's location changes the sources that generative engines cite.

Why it matters for eval

  • Abstract shows limited direct human-feedback or evaluation-protocol detail; use as adjacent methodological context.

Researcher checklist

  • Human feedback protocol is explicit

    No explicit human feedback protocol detected.

  • Evaluation mode is explicit

    No clear evaluation mode extracted.

  • Quality control reporting appears

    No calibration/adjudication/IAA control explicitly detected.

  • Benchmark or dataset anchors are present

    No benchmark/dataset anchor extracted from abstract.

  • Metric reporting is present

    No metric terms extracted.