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Counterfactual Fairness Evaluation of LLM-Based Contact Center Agent Quality Assurance System

Kawin Mayilvaghanan, Siddhant Gupta, Ayush Kumar · Feb 16, 2026 · Citations: 0

How to use this page

Coverage: Stale

Use this page to decide whether the paper is strong enough to influence an eval design. If the signals below are thin, treat it as background context and compare it against the stronger hub pages before making protocol choices.

Paper metadata checked

Feb 16, 2026, 5:56 PM

Stale

Protocol signals checked

Feb 16, 2026, 5:56 PM

Stale

Signal strength

Low

Model confidence 0.45

Abstract

Large Language Models (LLMs) are increasingly deployed in contact-center Quality Assurance (QA) to automate agent performance evaluation and coaching feedback. While LLMs offer unprecedented scalability and speed, their reliance on web-scale training data raises concerns regarding demographic and behavioral biases that may distort workforce assessment. We present a counterfactual fairness evaluation of LLM-based QA systems across 13 dimensions spanning three categories: Identity, Context, and Behavioral Style. Fairness is quantified using the Counterfactual Flip Rate (CFR), the frequency of binary judgment reversals, and the Mean Absolute Score Difference (MASD), the average shift in coaching or confidence scores across counterfactual pairs. Evaluating 18 LLMs on 3,000 real-world contact center transcripts, we find systematic disparities, with CFR ranging from 5.4% to 13.0% and consistent MASD shifts across confidence, positive, and improvement scores. Larger, more strongly aligned models show lower unfairness, though fairness does not track accuracy. Contextual priming of historical performance induces the most severe degradations (CFR up to 16.4%), while implicit linguistic identity cues remain a persistent bias source. Finally, we analyze the efficacy of fairness-aware prompting, finding that explicit instructions yield only modest improvements in evaluative consistency. Our findings underscore the need for standardized fairness auditing pipelines prior to deploying LLMs in high-stakes workforce evaluation.

Use caution before copying this protocol

Use this page for context, then validate protocol choices against stronger HFEPX references before implementation decisions.

  • Extraction flags indicate low-signal or possible false-positive protocol mapping.
  • Extraction confidence is 0.45 (below strong-reference threshold).

HFEPX Relevance Assessment

This paper is adjacent to HFEPX scope and is best used for background context, not as a primary protocol reference.

Best use

Background context only

Use if you need

A secondary eval reference to pair with stronger protocol papers.

Main weakness

Extraction flags indicate low-signal or possible false-positive protocol mapping.

Trust level

Low

Eval-Fit Score

15/100 • Low

Treat as adjacent context, not a core eval-method reference.

Human Feedback Signal

Not explicit in abstract metadata

Evaluation Signal

Detected

HFEPX Fit

Adjacent candidate

Extraction confidence: Low

What We Could Reliably Extract

Each protocol field below shows whether the signal looked explicit, partial, or missing in the available metadata. Use this to judge what is safe to trust directly and what still needs full-paper validation.

Human Feedback Types

missing

None explicit

Confidence: Low Source: Persisted extraction missing

No explicit feedback protocol extracted.

Evidence snippet: Large Language Models (LLMs) are increasingly deployed in contact-center Quality Assurance (QA) to automate agent performance evaluation and coaching feedback.

Evaluation Modes

partial

Automatic Metrics

Confidence: Low Source: Persisted extraction evidenced

Includes extracted eval setup.

Evidence snippet: Large Language Models (LLMs) are increasingly deployed in contact-center Quality Assurance (QA) to automate agent performance evaluation and coaching feedback.

Quality Controls

partial

Calibration

Confidence: Low Source: Persisted extraction evidenced

Calibration/adjudication style controls detected.

Evidence snippet: Large Language Models (LLMs) are increasingly deployed in contact-center Quality Assurance (QA) to automate agent performance evaluation and coaching feedback.

Benchmarks / Datasets

missing

Not extracted

Confidence: Low Source: Persisted extraction missing

No benchmark anchors detected.

Evidence snippet: Large Language Models (LLMs) are increasingly deployed in contact-center Quality Assurance (QA) to automate agent performance evaluation and coaching feedback.

Reported Metrics

partial

Accuracy

Confidence: Low Source: Persisted extraction evidenced

Useful for evaluation criteria comparison.

Evidence snippet: Larger, more strongly aligned models show lower unfairness, though fairness does not track accuracy.

Rater Population

missing

Unknown

Confidence: Low Source: Persisted extraction missing

Rater source not explicitly reported.

Evidence snippet: Large Language Models (LLMs) are increasingly deployed in contact-center Quality Assurance (QA) to automate agent performance evaluation and coaching feedback.

Human Data Lens

  • Uses human feedback: No
  • Feedback types: None
  • Rater population: Unknown
  • Unit of annotation: Unknown
  • Expertise required: General
  • Extraction source: Persisted extraction

Evaluation Lens

  • Evaluation modes: Automatic Metrics
  • Agentic eval: None
  • Quality controls: Calibration
  • Confidence: 0.45
  • Flags: low_signal, possible_false_positive

Protocol And Measurement Signals

Benchmarks / Datasets

No benchmark or dataset names were extracted from the available abstract.

Reported Metrics

accuracy

Research Brief

Deterministic synthesis

Large Language Models (LLMs) are increasingly deployed in contact-center Quality Assurance (QA) to automate agent performance evaluation and coaching feedback.

Generated Feb 16, 2026, 5:56 PM · Grounded in abstract + metadata only

Key Takeaways

  • Large Language Models (LLMs) are increasingly deployed in contact-center Quality Assurance (QA) to automate agent performance evaluation and coaching feedback.
  • While LLMs offer unprecedented scalability and speed, their reliance on web-scale training data raises concerns regarding demographic and behavioral biases that may distort workforce assessment.
  • We present a counterfactual fairness evaluation of LLM-based QA systems across 13 dimensions spanning three categories: Identity, Context, and Behavioral Style.

Researcher Actions

  • Compare this paper against nearby papers in the same arXiv category before using it for protocol decisions.
  • Validate inferred eval signals (Automatic metrics) against the full paper.
  • Use related-paper links to find stronger protocol-specific references.

Caveats

  • Generated from abstract + metadata only; no PDF parsing.
  • Signals below are heuristic and may miss details reported outside the abstract.

Recommended Queries

Research Summary

Contribution Summary

  • Large Language Models (LLMs) are increasingly deployed in contact-center Quality Assurance (QA) to automate agent performance evaluation and coaching feedback.
  • We present a counterfactual fairness evaluation of LLM-based QA systems across 13 dimensions spanning three categories: Identity, Context, and Behavioral Style.
  • Our findings underscore the need for standardized fairness auditing pipelines prior to deploying LLMs in high-stakes workforce evaluation.

Why It Matters For Eval

  • Large Language Models (LLMs) are increasingly deployed in contact-center Quality Assurance (QA) to automate agent performance evaluation and coaching feedback.
  • We present a counterfactual fairness evaluation of LLM-based QA systems across 13 dimensions spanning three categories: Identity, Context, and Behavioral Style.

Researcher Checklist

  • Gap: Human feedback protocol is explicit

    No explicit human feedback protocol detected.

  • Pass: Evaluation mode is explicit

    Detected: Automatic Metrics

  • Pass: Quality control reporting appears

    Detected: Calibration

  • Gap: Benchmark or dataset anchors are present

    No benchmark/dataset anchor extracted from abstract.

  • Pass: Metric reporting is present

    Detected: accuracy

Related Papers

Papers are ranked by protocol overlap, extraction signal alignment, and semantic proximity.

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