Brand & Strategy AI Training Expert

About OpenTrain

OpenTrain is the centralized platform where people build careers in AI training and data labeling. We help experienced contributors find specialized AI training work, consolidate opportunities, and develop a lasting freelance career shaping how AI systems behave.

As the hiring organization for this role, OpenTrain connects brand and strategy experts with paid projects that improve AI model outputs and decision-making.

About AI training work

AI training (also called data labeling or human-feedback work) is the human side of building modern AI. Experts review, correct, and create examples—helping models learn how to reason about real-world business needs like positioning, differentiation, and go-to-market plans.

This work is remote and flexible, and it directly shapes how state-of-the-art AI systems behave in marketing and strategy contexts.

The role

OpenTrain is recruiting a Brand & Strategy AI Training Expert to evaluate AI-generated brand strategy outputs and produce gold-standard strategic content to improve model reasoning.

You will review positioning, messaging hierarchies, differentiation, competitive analysis, and GTM planning; create polished deliverables; rate and compare multiple model responses; and flag brand-risk, weak logic, and hallucinations.

What you'll do

• Review AI-generated brand strategy, positioning, and go-to-market content for accuracy, clarity, and brand fit.
• Create gold-standard strategic outputs such as positioning statements, messaging frameworks, briefs, and other deliverables.
• Evaluate reasoning quality, prompt adherence, and strategic usefulness across multiple responses.
• Identify issues in customer insight, segmentation, positioning logic, differentiation, and GTM planning.
• Fact-check claims and test outputs for hallucinations, bias, and brand-risk concerns.
• Rate and compare model responses using evaluation frameworks and produce clear feedback.

Requirements

This is an expert-level role. You must have at least 5+ years of professional experience in brand strategy, product marketing, strategy consulting, or integrated marketing strategy.

Minimum C1 English proficiency and strong attention to detail are required. Previous experience with AI data training, editorial QA, strategy ops, or content review workflows is strongly preferred.

• 5+ years in brand strategy, product marketing, strategy consulting, or integrated marketing strategy.
• Strong positioning and messaging skills: value proposition, proof points, objections, narrative, and tone adaptation.
• Experience turning research into customer insights, personas, JTBD, and segmentation.
• Ability to evaluate briefs, messaging hierarchies, campaign concepts, creative strategy, and GTM plans.
• Minimum C1 English proficiency and excellent attention to detail.
• Preferred: prior experience with AI data training, editorial QA, or content review workflows.

Who should apply

Experienced brand strategists, product marketers, consultants, or strategy leads who enjoy writing structured strategic deliverables and critiquing reasoning should apply.

This role suits people who can translate research into clear positioning, spot weak logic or unsupported claims, and create model-quality reference outputs.

Compensation, hours, and logistics

This is a remote, contract, part-time role with a time expectation of 20+ hours per week.

Pay is hourly in USD: $35–85 per hour. Work involves text-based labeling tasks (evaluation/rating and text generation).

• Employment types: Contractor, Part-time.
• Time requirement: 20+ hours/week.
• Pay: USD $35–85 per hour (hourly rate falls within this range).
• Data type: Text. Labeling tasks: EVALUATION_RATING and TEXT_GENERATION.

How it works / How to apply

Create a free OpenTrain account, complete your profile with relevant experience and examples of strategic deliverables, and apply through the platform. OpenTrain manages contracting and onboarding for this role.

If selected, you'll receive task instructions, evaluation rubrics, and sample gold outputs to guide your work. Tasks will require careful review, written deliverables, and rubric-based ratings.

• Eligible languages: English (minimum C1).
• Eligible countries: VN, TL, TH, SG, PK, PH, NP, MY, LK, KH, ID, BT, BD, IN, BR, DE, US.
• You will be asked to follow provided rubrics and create model-quality strategic artifacts.