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AD-Bench: A Real-World, Trajectory-Aware Advertising Analytics Benchmark for LLM Agents

Lingxiang Hu, Yiding Sun, Tianle Xia, Wenwei Li, Ming Xu, Liqun Liu, Peng Shu, Huan Yu, Jie Jiang · Feb 15, 2026 · Citations: 0

Coding Expert Verification Long Horizon Simulation Env
Open arXiv Find Implementation RSS feed Shortlist (0)

How to use this page

High trust

Use this as a practical starting point for protocol research, then validate against the original paper.

Best use

Secondary protocol comparison source

What to verify

Validate the evaluation procedure and quality controls in the full paper before operational use.

Evidence quality

High

Derived from extracted protocol signals and abstract evidence.

Abstract

While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem. Current benchmarks, however, are largely restricted to idealized simulations, failing to address the practical demands of specialized domains like advertising and marketing analytics. In these fields, tasks are inherently more complex, often requiring multi-round interaction with professional marketing tools. To address this gap, we propose AD-Bench, a benchmark designed based on real-world business requirements of advertising and marketing platforms. AD-Bench is constructed from real user marketing analysis requests, with domain experts providing verifiable reference answers and corresponding reference tool-call trajectories. The benchmark categorizes requests into three difficulty levels (L1-L3) to evaluate agents' capabilities under multi-round, multi-tool collaboration. Experiments show that on AD-Bench, Gemini-3-Pro achieves Pass@1 = 68.0% and Pass@3 = 83.0%, but performance drops significantly on L3 to Pass@1 = 49.4% and Pass@3 = 62.1%, with a trajectory coverage of 70.1%, indicating that even state-of-the-art models still exhibit substantial capability gaps in complex advertising and marketing analysis scenarios. AD-Bench provides a realistic benchmark for evaluating and improving advertising marketing agents, the leaderboard and code can be found at https://github.com/Emanual20/adbench-leaderboard.

Should You Rely On This Paper?

This paper has useful evaluation signal, but protocol completeness is partial; pair it with related papers before deciding implementation strategy.

Best use

Secondary protocol comparison source

Use if you need

A benchmark-and-metrics comparison anchor.

Main weakness

No major weakness surfaced.

Trust level

High

Usefulness score

67/100 • Medium

Useful as a secondary reference; validate protocol details against neighboring papers.

Human Feedback Signal

Detected

Evaluation Signal

Detected

Usefulness for eval research

Moderate-confidence candidate

Extraction confidence 80%

If you are doing eval pipeline work, start here:

Human Eval Hub LLM-as-Judge Hub Pairwise Preference Hub Tool-Use Eval Hub

What We Could Verify

These are the protocol signals we could actually recover from the available paper metadata. Use them to decide whether this paper is worth deeper reading.

Human Feedback Types

strong

Expert Verification

Directly usable for protocol triage.

"While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem."

Evaluation Modes

strong

Simulation Env

Includes extracted eval setup.

"While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem."

Quality Controls

missing

Not reported

No explicit QC controls found.

"While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem."

Benchmarks / Datasets

strong

Ad Bench

Useful for quick benchmark comparison.

"To address this gap, we propose AD-Bench, a benchmark designed based on real-world business requirements of advertising and marketing platforms."

Reported Metrics

strong

Pass@1, Pass@3

Useful for evaluation criteria comparison.

"Experiments show that on AD-Bench, Gemini-3-Pro achieves Pass@1 = 68.0% and Pass@3 = 83.0%, but performance drops significantly on L3 to Pass@1 = 49.4% and Pass@3 = 62.1%, with a trajectory coverage of 70.1%, indicating that even state-of-the-art models still exhibit substantial capability gaps in complex advertising and marketing analysis scenarios."

Rater Population

strong

Domain Experts

Helpful for staffing comparability.

"AD-Bench is constructed from real user marketing analysis requests, with domain experts providing verifiable reference answers and corresponding reference tool-call trajectories."

Human Feedback Details

  • Uses human feedback: Yes
  • Feedback types: Expert Verification
  • Rater population: Domain Experts
  • Unit of annotation: Trajectory
  • Expertise required: Coding

Evaluation Details

  • Evaluation modes: Simulation Env
  • Agentic eval: Long Horizon
  • Quality controls: Not reported
  • Evidence quality: High
  • Use this page as: Secondary protocol comparison source

Protocol And Measurement Signals

Benchmarks / Datasets

Ad-Bench

Reported Metrics

pass@1pass@3

Research Brief

Metadata summary

While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem.

Based on abstract + metadata only. Check the source paper before making high-confidence protocol decisions.

Key Takeaways

  • While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem.
  • Current benchmarks, however, are largely restricted to idealized simulations, failing to address the practical demands of specialized domains like advertising and marketing analytics.
  • In these fields, tasks are inherently more complex, often requiring multi-round interaction with professional marketing tools.

Researcher Actions

  • Compare this paper against nearby papers in the same arXiv category before using it for protocol decisions.
  • Check the full text for explicit evaluation design choices (raters, protocol, and metrics).
  • Use related-paper links to find stronger protocol-specific references.

Caveats

  • Generated from abstract + metadata only; no PDF parsing.
  • Signals below are heuristic and may miss details reported outside the abstract.

Recommended Queries

Research Summary

Contribution Summary

  • While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem.
  • Current benchmarks, however, are largely restricted to idealized simulations, failing to address the practical demands of specialized domains like advertising and marketing analytics.
  • To address this gap, we propose AD-Bench, a benchmark designed based on real-world business requirements of advertising and marketing platforms.

Why It Matters For Eval

  • While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem.
  • To address this gap, we propose AD-Bench, a benchmark designed based on real-world business requirements of advertising and marketing platforms.

Researcher Checklist

  • Pass: Human feedback protocol is explicit

    Detected: Expert Verification

  • Pass: Evaluation mode is explicit

    Detected: Simulation Env

  • Gap: Quality control reporting appears

    No calibration/adjudication/IAA control explicitly detected.

  • Pass: Benchmark or dataset anchors are present

    Detected: Ad-Bench

  • Pass: Metric reporting is present

    Detected: pass@1, pass@3

Related Papers

Papers are ranked by protocol overlap, extraction signal alignment, and semantic proximity.

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