Head of Solutions and Marketing - Beijing Jiarui Intelligent Technology Group Co., Ltd.
As Head of Solutions and Marketing, led the design and innovation of digital and intelligent solutions for personal finance and credit card businesses. Owned end-to-end project lifecycle delivery from tender design through on-site implementation and ongoing business guidance. Applied data-driven customer lifecycle thinking, omnichannel marketing operations, and systems support to secure bank contracts and scale customer outcomes. • Built omnichannel customer service and marketing strategies across remote call centers, mobile banking, SMS, and WeChat Work • Developed solutions for acquisition, reactivation, retention, and detailed transaction accounting/distribution • Supported operator customer operations with PDCA closed-loop, segmentation, and scripted campaigns • Planned and collaborated on new industry targets and POCs using multi-source marketing data pipelines