Yii L.

Key Skills

Software

Other

Top Subject Matter

Digital advertising and ad creative optimization

Baidu channel growth (short-drama/novels)

Cross-regional performance advertising optimization

Top Data Types

Text

Top Task Types

Text Generation

Question Answering

Prompt + Response Writing (SFT)

Text Summarization

Freelancer Overview

Ad Optimizer (Team Lead), MansenCultureMedia. Brings 5+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Other. Education includes Bachelor of Business Administration, Guangdong University of Finance & Economics (2022). AI-training focus includes data types such as Text and labeling workflows including Evaluation and Rating.

Labeling Experience

Overseas User Acquisition Manager, Hangzhou Zhangwang Tech

OtherText

Directed Meta (Facebook) ad campaign execution for short-drama app promotion across Europe, SEA, and the Americas. Conducted daily data analysis and used country-tier strategy adjustments to improve campaign performance. Coordinated multi-lingual communication between internal teams and global clients to ensure consistent execution. • Managed $150k+ monthly ad spend • Performed daily data analysis for optimization • Implemented country-tier strategy optimization • Bridged communication across multi-language teams and global clients

2025 - 2026

Ad Optimizer & Team Lead, GuangzhouFangxi Info (Baidu YY)

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Led ad optimization and operational growth work for Baidu YY channel initiatives focused on short-drama and novels. Standardized operational workflows and used channel performance signals to guide iterative improvements. Coordinated with cross-functional stakeholders to enhance efficiency and execution quality. • Managed a 4-person team supporting Baidu channel growth • Handled >10M RMB/month team spend management (operational scope) • Built and standardized workflows from scratch • Drove cross-department efficiency improvements through structured operations

2024 - 2025

Ad Optimizer (Team Lead), MansenCultureMedia

OtherText

Built and led a team to optimize ad performance for Toutiao and Kuaishou campaigns, which required iterative analysis of content and audience response signals. Applied evaluation cycles to select winning creatives and refine targeting based on performance metrics. Coordinated creative iteration loops to improve outcomes across runs. • Operated as Team Lead for a 7-person group • Managed campaign optimization across Toutiao and Kuaishou • Performed daily/periodic performance evaluation and creative iteration • Worked toward profit targets using bidding and creative testing

2022 - 2024

Education

Work History