Product Data Analyst - MTN Ghana
SegmentationProduct Data Analyst responsible for end-to-end analytics across prepaid and postpaid subscription lines, translating revenue, churn, and retention insights into commercial strategy. Drove SQL-based behavioral analysis to identify high-risk churn segments and support targeted retention campaigns for senior leadership decisions. Built and maintained KPI reporting using SQL, Power BI, and Excel to improve planning accuracy and reduce manual effort. • Owned end-to-end subscription analytics for product and pricing decisions • Performed churn segmentation using SQL behavioral analysis • Developed 5+ automated Power BI and Excel dashboards for key KPIs • Supported forecasting and retention initiatives including adoption and journey optimization projects