Senior Account Manager - Baidu
Led IP incubation and content marketing to accelerate product launches and grow revenue in key skincare categories. Owned video and livestream operations including planning, coordination with talent, and content packaging for targeted audience engagement. Delivered brand performance through KPI management and continuous optimization using marketing analytics.• Orchestrated the MEDATURE anti-wrinkle CP组合营销, targeting the “repair + anti-aging” segment and driving first-quarter GMV to exceed 10 million. • Coordinated CATTI talent livestream projects and optimized直播切片 for audience segmentation and CTR improvement. • Managed quarterly and annual output targets including cumulative task completion and high year-end completion rate. • Served brands and education/education-related直播客户, ensuring delivery quality and performance tracking.