Will W.

Key Skills

Software

Don't disclose

Top Subject Matter

FMCG- Marketing/ Branding/ Creative

Top Data Types

Image

Video

Text

Top Task Types

No task types listed

Freelancer Overview

Native-equivalent bilingual Brand Leader with 10 years of expertise in driving premium brand growth and market expansion for global icons including Uber, Red Bull, AirAsia, and JCDecaux. Specialist in Strategic Brand Stewardship and Portfolio Management, with a proven track record of managing high-stakes partnerships (LVMH, Kering) and executing omni-channel IMC campaigns. Expertise in translating complex consumer insights into scalable commercial results, consistently exceeding ROI and GMV targets in the Greater China market.

Education

Work History