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Freelancer Overview
Curriculum Vitae WINNIE WAYUA MUTHAMA Telephone no: +254713 085 935 Email: [email protected] JAN 2023 – MARCH 2025 | PACAYA INTERNATIONAL DIGITAL STRATEGIST Roles, Achievements & Key Contributions: Spearheaded digital marketing initiatives, including social media management, media buying, and innovative digital campaign strategies to drive user engagement and app growth. Played a pivotal role in the ongoing development and enhancement of the Pacaya app, contributing significantly to feature updates and user interface improvements. Innovated and implemented key product strategies that enhanced app functionality and user experience, leading to sustainable monetization models. Collaborated closely with cross-functional teams to align digital marketing strategies with overall business objectives, ensuring consistent brand messaging and optimized user acquisition. Led brainstorming sessions and strategy meetings to generate new ideas and revenue streams, directly influencing the app's value proposition and profitability. JULY 2022 – DEC 2022 | SKYWALL ADVERTISING AGENCY SOCIAL MEDIA MANAGER AND DIGITAL STRATEGIST Roles, Achievements & Key Contributions: Created engaging content for various brands across multiple platforms. Performed copywriting for social media posts and marketing materials. Scheduled and posted content consistently to maintain brand presence. Developed and maintained content calendars in line with marketing strategies. Executed email marketing campaigns for