Way N.

Key Skills

Software

Other

Top Subject Matter

Marketing research

survey QA

audience segmentation

Top Data Types

Text

Computer Code Programming

Top Task Types

Data Collection

Segmentation

Tracking

Freelancer Overview

Marketing Manager | Wichita State University. Brings 10+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Qualtrics, SurveyMonkey, and SPSS. Education includes Master’s Degree, Newman University and Bachelor’s Degree, Newman University. AI-training focus includes data types such as Text, Computer Code, and Programming and labeling workflows including Data Collection, Segmentation, and Tracking.

Labeling Experience

Chief Marketing Officer (CMO) | TreeOpsCRM

OtherTextData Collection

Led marketing strategy and CRM growth initiatives using customer analytics and market research. Utilized reporting data, customer feedback, and analytics tools to support strategic decision-making and operational workflow improvements. Coordinated with operational teams to enhance branding and user experience based on analytics outputs. • Conducted market research and audience analysis to improve acquisition and engagement. • Supported strategic planning through analytics reporting and customer feedback signals. • Collaborated across teams to improve workflows and user experience. • Managed CRM growth and customer analytics processes.

2026 - Present

Marketing Manager | Joshua Tree Lawn & Garden LLC

OtherTextData Collection

Built and implemented CRM systems to improve customer management, scheduling, and analytics reporting based on customer and feedback data. Conducted market research and customer analysis to support operational growth and marketing strategy. Managed analytics reporting and workflow optimization using engagement and acquisition-related performance metrics. • Utilized analytical insights to support strategic marketing and user acquisition decisions. • Conducted audience analysis and customer research to improve engagement and performance outcomes. • Developed reporting systems and performance dashboards for engagement and retention/growth evaluation. • Optimized digital marketing campaigns using tracking and reporting outputs.

2025 - Present

Sales and Production Coordinator - Arbor Masters Tree Service

SegmentationTracking

Supports branding and analytics reporting while driving customer experience and data-driven decision-making. Works with product and operational teams to improve reporting and user acquisition outcomes. Uses survey analytics, performance tracking, and customer feedback data to optimize engagement and growth strategy. • Collaborate to improve customer experience, reporting, and acquisition workflows • Use survey analytics and customer feedback to refine engagement and growth • Conduct market analysis, audience segmentation, and customer behavior research • Support marketing strategy and consumer insights for CRM platform growth

2023 - 2026

Founder / Operator | WayCallsOptions (platform founder)

OtherTextData Collection

Operated a digital education and analytics platform and supported data-driven insight generation from user and community interactions. Conducted market trend analysis and performance evaluations to inform operational and growth decisions. Built standardized reporting workflows to improve operational consistency and support ongoing analytics. • Gathered and interpreted quantitative and qualitative feedback to optimize platform experience and business outcomes. • Developed reporting systems and performance dashboards to evaluate engagement, retention, and growth metrics. • Performed audience analysis, engagement tracking, and consumer behavior research to guide acquisition and engagement improvements. • Collaborated with leadership to interpret insights and implement process improvements.

2020 - 2022

Marketing Manager | Wichita State University

TextData CollectionSegmentation

Designed and managed quantitative and qualitative research workflows using surveys to collect and interpret respondent data. Performed survey logic testing, QA processes, and data validation to ensure data hygiene and accurate downstream analysis. Translated research outputs into structured insights and stakeholder-ready reporting materials for decision support. • Built surveys and managed audience analysis for university campaign and student engagement programs. • Conducted consumer and audience research to identify behavioral trends and segmentation opportunities. • Used Qualtrics and SurveyMonkey for survey development and administration. • Applied SPSS for dataset analysis and performance reporting.

2017 - 2020

Education

Work History