Social Media Manager, Keiko Lifestyle (January 2023 - Present)
The role involved creating and optimizing text-based social media content, including captions and copywriting, to match brand tone and audience interests. Work also required reviewing performance insights and adjusting messaging strategies accordingly. Overall, these activities functioned as curated content labeling/annotation for brand voice and context. • Wrote engaging captions aligned with brand tone • Produced marketing copy for lifestyle and product promotions • Used analytics to refine text performance • Ensured consistency of messaging across scheduled posts