Independent AI Content Analyst & Data Strategist (TikTok Platform), 2024 – Present (analysis/evaluation work)
Analyzed AI content performance by studying audience metrics, hook rates, and retention trends to iteratively improve structured outputs. Performed systematic qualitative-to-quantitative evaluation of messaging and multimedia structure using platform analytics. Supported content optimization with data-backed adjustments aligned to engagement KPIs. • Reviewed engagement and retention trends to guide labeling or evaluation decisions • Refined narrative/audio-visual structure based on quantitative insights • Produced structured, client-oriented digital copy and technical marketing materials • Coordinated with remote teams to improve brand positioning workflows and clarity