Founder and CEO - Catering Brand Matrix
SegmentationFounded and led a multi-brand catering matrix as CEO, building an ecosystem that delivers fast profitability across multiple dining categories. Positioned brands for different customer segments (e.g., Z世代, office workers, and families) and designed differentiated menus and service experiences. Established standardized operations and supply chain capabilities to enable scalable replication and sustainable business growth. • Built a multi-brand portfolio from 0 to 1 and drove rapid profitability cycles. • Designed customer segmentation and differentiated product/service strategies. • Implemented standardized operations,供应链整合, and digital operations to improve efficiency. • Directed brand expansion and ecosystem collaboration across brands to strengthen competitiveness and resilience.