Email Marketing Assistant
Designed and executed personalized drip campaigns and automated email sequences for fintech clients. Managed audience segmentation, A/B testing, and performance tracking to improve open rates, CTR, and lead conversion. Partnered with marketing teams to ensure copy aligned with lead-generation objectives and brand voice. • Increased lead conversion by 35% and open rates to 45% • Implemented segmentation, A/B testing, and tracking for optimization • Managed automated email sequences for fintech campaigns • Collaborated with marketing teams to align messaging with growth goals