Lead Routing & Automation Specialist (Freelance) - Freelance
Created a lead-intake and automation system for a local service client to replace manual form handling and spreadsheet-based workflows. Built CRM tagging, lead scoring, and service-type routing using HubSpot, Zapier, and Twilio. Designed booking follow-up sequences to reduce no-shows through automated SMS confirmations and reminders. • Automated lead capture and instant CRM entry using Google Sheets API and Zapier • Implemented lead tagging, scoring, and routing logic by service type • Set up Twilio SMS workflows for booking confirmations and reminders • Reduced no-show rate and improved operational speed for lead intake and follow-up