Creative Lead (House of Perfection Gospel Center)
Managed social media content production by coordinating a media team to create reels, videos, and visual assets intended to increase engagement. Analyzed content performance over time and refined posting strategy to improve engagement metrics. Educated colleagues on social media best practices, including hashtag use, formatting, and platform features. • Led social media page growth and content production workflows • Produced and optimized content across multiple platforms • Analyzed engagement/performance metrics to refine strategy • Streamlined scheduling and analytics-based posting using tools