Senior Lead Generation & Account Associate | Salaria Sales Solutions
Directed the end-to-end lifecycle of lead datasets, starting from initial collection and web scraping through to final CRM integration. Ensured high data integrity by applying pre-upload sanitization, rigorous pre-processing, and schema validation before mapping into Salesforce. Developed systematized workflows and standardization protocols to reduce redundancy and manual entry errors while improving CRM hygiene. • Collected and scraped lead information for sales use • Performed data governance and hygiene for high-priority datasets • Migrated bulk data into Salesforce with 100% mapping accuracy • Produced audit-ready performance reports for executive stakeholders