Digital Marketing Assistant (Capstone Project, Flow Space - Technology)
Supported a capstone marketing project by generating written campaign content across multiple digital platforms and optimizing it through research and structured planning. Used guideline-driven content creation practices that resemble AI training preparation by ensuring outputs matched targeting requirements and user personas. Produced content artifacts intended for evaluation through KPI monitoring. • Developed compelling content for 5 digital platforms for brand awareness and engagement • Conducted audience research and created 3 user personas to guide messaging • Executed SEO keyword research to align text content with search intent • Monitored KPIs to assess and refine campaign effectiveness