Sofia G.

Key Skills

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Segmentation

Entity (NER) Classification

Freelancer Overview

Growth Manager. Brings 12+ years of professional experience across complex professional workflows, research, and quality-focused execution. AI-training focus includes labeling workflows including Segmentation and Named Entity Recognition.

Labeling Experience

Growth Manager

Segmentation

Developed go-to-market strategy and ABM frameworks for an early-stage B2B SaaS organization targeting the US market. Supported outbound and content-led acquisition efforts, coordinating outreach initiatives to drive pipeline. Contributed to early-stage growth planning using segmentation and performance feedback loops. • Created GTM strategy and ABM framework for early-stage market expansion • Built early-stage outreach and coordination plans for US customer acquisition • Supported content and acquisition efforts aligned to target accounts • Used insights from results to refine messaging and targeting

2018 - 2019

Marketing Acquisition Manager

SegmentationEntity (NER) Classification

Managed marketing acquisition initiatives for an AWS Partner, coordinating ABM and content strategy activities. Executed AWS joint campaigns and supported lead generation efforts with Salesforce automation and marketing workflows. Focused on LATAM-oriented growth efforts through targeted campaigns and operational improvements. • Led ABM and content strategy to support acquisition and pipeline growth • Coordinated AWS joint campaigns to expand reach and generate leads • Implemented Salesforce automation to streamline marketing operations • Supported LATAM-focused execution and segmentation

2017 - 2018

Work History