Business Development Manager - Pesapal
Owned end-to-end B2B sales activities across the Coast and Nairobi markets, covering prospecting, pitching, contract negotiation, and transition to key account ownership. Drove commercial outcomes by using account planning, upsell, and retention strategies supported by analytics and KPI monitoring. Applied SQL and dashboarding skills to translate transaction data into segmentation, pricing inputs, and leadership visibility through Power BI reporting. • Managed CRM pipeline, opportunities, and forecasting while maintaining strategic account plans and competitor intelligence. • Built executive-ready Power BI dashboards tracking Total Processed Volume (TPV), merchant performance, and revenue trends. • Conducted recurring SQL-based analysis to support merchant segmentation and pricing decisions. • Partnered with leadership to operationalize analytics into merchant retention campaigns, upsell programs, and territory planning.