Digital Marketing & Office Support (Daydream Adventure Safaris)
Supported digital marketing activities involving classification of content and campaign assets to improve engagement and performance. Helped monitor and analyze website and social media traffic to inform labeling-style decisions about what content performed best. Managed documentation and correspondence in an organized way to maintain consistent records for campaigns. • Created and managed content for digital campaigns. • Monitored website and social media traffic for engagement signals. • Organized online and offline documentation for business operations. • Coordinated with stakeholders to streamline administrative processes.