Social Media Ads Manager (Project-based, hybrid)
Analyzed campaign datasets and produced daily and weekly performance reports by validating the quality of reporting inputs. Conducted data cleaning, profiling, and validation to maintain accuracy of textual and metric outputs. Performed guideline-based review of operational KPIs to ensure consistency of results.• Cleaned and profiled dataset fields before reporting.• Validated engagement metrics and campaign KPIs for accuracy.• Identified trends and ensured correct aggregation for performance reporting.• Generated structured Excel reports and summaries aligned to evaluation needs.