Freelance Hospitality Market Analyst, Ofanda Africa (market survey collection and structuring)
Designed and deployed a proprietary market survey to collect operational and financial metrics from hospitality stakeholders. Structured survey responses into a consistent dataset for analysis and actionability. Enabled market gap analysis and benchmarking by turning collected survey data into normalized insights. • Collected market survey responses from hotel GMs and asset managers • Standardized and normalized responses for analysis • Built datasets supporting market gap analysis and benchmarking • Produced actionable insights from collected survey metrics