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SAMUEL WYNER Newport Beach CA 808-283-7882 [email protected] SKILLS • Performance Marketing • Media Mix Modeling • Strategic Planning • Executive Stakeholder Communication • Marketing Analytics • Research and Persona Building EXPERIENCE CREDIT ACCEPTANCE CORP Senior Marketing Specialist 09/2023 to Current • Managed and scaled a multi-million dollar paid media portfolio, exceeding 2025 acquisition targets by 20%+ through data-driven optimization and strategic channel investment decisions. • Developed full-funnel acquisition and measurement strategies by analyzing consumer behavior, conversion trends, and channel performance to improve marketing efficiency and customer acquisition outcomes. • Leveraged advanced marketing analytics and attribution methodologies to identify growth opportunities, evaluate incrementality, and inform media mix and budget allocation strategies. • Synthesized complex performance data into executive-level insights and recommendations, influencing strategic business and marketing decisions across senior stakeholder groups. • Conducted consumer and customer research to uncover audience insights, acquisition opportunities, and optimization levers that improved targeting and campaign performance. • Partnered cross-functionally with analytics and AI engineering teams to develop automation and performance optimization tools that enhanced reporting, decision-making, and operational efficiency. POWER DIGITAL MARKETING Paid Media Strategist 04/2022 t