Samuel T.

Key Skills

Software

No software listed

Top Subject Matter

Digital marketing

e-commerce personalization

and generative AI for content/predictive targeting

Top Data Types

Text

Video

Top Task Types

Prompt + Response Writing (SFT)

Segmentation

Freelancer Overview

Tarekegne Domain Expert, Mercor (Remote). Brings 11+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Internal and Proprietary Tooling. Education includes High School Diploma, Stone Mountain High School (2015). AI-training focus includes data types such as Text and Video and labeling workflows including Prompt + Response Writing (SFT) and Segmentation.

Labeling Experience

Digital Marketing & E-commerce AI Strategy Specialist - Mercor

VideoSegmentation

Provide digital marketing and e-commerce strategy expertise to improve AI models for a leading AI lab. Direct integration of generative AI into marketing workflows, from content creation to predictive analytics for client targeting and personalization. Facilitate stakeholder communication to gather requirements and translate them into tailored marketing plans while contributing to internal enablement assets. • Advise on generative AI content creation and predictive analytics for targeting and personalization. • Coordinate stakeholders for project updates, requirements gathering, and plan development. • Contribute to internal prompt libraries, technical documentation, and training materials. • Support AI-driven e-commerce initiatives across platforms and best practices.

2025 - Present

Tarekegne Domain Expert, Mercor (Remote)

TextPrompt + Response Writing (SFT)

Built and maintained internal prompt libraries and AI training materials to support marketing teams in using AI tools independently. Contributed to technical documentation and structured training content related to generative AI workflows for content creation and predictive analytics-driven targeting. Assisted in developing best practices and educational materials for e-commerce and digital marketing AI initiatives. • Created prompt-library content and guidance • Authored/updated technical documentation for AI usage • Developed AI training materials for domain teams • Enabled independent AI tool adoption across the marketing organization

2025 - Present

E-commerce Manager - Rote8

VideoSegmentation

Own end-to-end e-commerce strategy and execution across key customer journey areas including homepage, landing pages, product pages, categories, and navigation. Plan and implement integrated digital marketing campaigns spanning SEO/SEM, social, display, and email/CRM automation to improve conversion and retention. Use analytics to inform CRO and personalization roadmap decisions and deliver measurable KPI improvements. • Execute e-commerce strategy and merchandising to increase discoverability and conversion. • Develop and optimize digital content across copy, design, video, and photography. • Launch and optimize email marketing and CRM automation with segmentation and A/B testing. • Lead personalization and CRO initiatives using analytics to raise conversion rate and average order value.

2020 - 2025

Education

Work History