Salsabila W.

Key Skills

Software

Other

Top Subject Matter

Trust & Safety / Online Safety Moderation

Advertising Optimization (A/B Testing and Behavioral Insights)

Legal Services & Contract Review

Top Data Types

Text

Document

Top Task Types

No task types listed

Freelancer Overview

Content Moderator (Trust & Safety) at Gear Inc.. Brings 4+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Other and Meta Ads Manager. Education includes Master of Social Development and Welfare, Universitas Gadjah Mada (UGM) (2025) and Bachelor of Non-formal Education and Empowerment, Universitas Negeri Malang (2024). AI-training focus includes data types such as Text and labeling workflows including Evaluation and Rating.

Labeling Experience

Advertising Specialist at Kampus Dosen Jualan

Text

Conducted A/B testing across multiple Meta ad campaigns to evaluate user preferences and refine audience targeting strategies. Interpreted quantitative marketing metrics and translated them into actionable behavioral insights for creative execution. Supported iterative improvements to increase user engagement based on test outcomes. • Ran A/B tests on 15+ Meta ad campaigns • Used CTR, CPM, and ROAS to derive behavioral insights • Informed creative team to boost engagement by 20% • Iteratively refined audience targeting based on performance

2024 - 2024

Content Moderator (Trust & Safety) at Gear Inc.

OtherText

Performed trust & safety moderation by reviewing large volumes of user-generated content to identify behavioral patterns and emerging risks in the digital ecosystem. Synthesized qualitative findings and delivered actionable feedback to the policy team to improve online safety protocols. Ensured compliance with safety guidelines while handling culturally sensitive content under tight deadlines. • Reviewed 1,000+ daily user-generated cases • Achieved 98% accuracy in content risk identification • Provided qualitative policy feedback based on observed behaviors • Optimized four key online safety protocols

2024 - 2024

Education

Work History