Social Media Specialist - PT Quipper Edukasi Indonesia
Developed and executed TikTok, Twitter, and overall social media content strategies using narrative hooks and audience insights. Created campaign storytelling for course-to-paid conversion, leveraging real-time student interactions to generate engagement. Blended segmentation insights with creative execution to strengthen customer connection and deliver business results. • Pioneered TikTok growth through experimentation with video formats and narrative hooks • Launched end-of-course gratitude narratives to drive paid mini exam-prep conversions • Converted Twitter student conversations into creative social activations during COVID • Strengthened content strategy using segmentation insights to support customer engagement and sales