Marketing Associate (Summer) - Aura Global
Assisted in the development and execution of marketing strategies to enhance brand visibility. Conducted competitor analysis to identify market gaps and used data analytics to refine target audience segmentation for more relevant marketing communications. Supported budget tracking and expenditure reporting to help ensure optimal allocation of marketing resources. • Helped execute marketing strategies and support brand growth activities • Performed competitor analysis and used data analytics for audience segmentation • Tracked budgets and produced expenditure reports for resource planning • Coordinated client-facing and conference participation alongside study commitments