Rich A.

Key Skills

Software

No software listed

Top Subject Matter

No subject matter listed

Top Data Types

Image

Top Task Types

Entity (NER) Classification

Freelancer Overview

Founder. Brings 27+ years of professional experience across complex professional workflows, research, and quality-focused execution. Education includes Master of Science, University of Teesside (1998) and Bachelor of Arts, University of Central Lancashire (1996). AI-training focus includes data types such as Image and labeling workflows including Named Entity Recognition.

Labeling Experience

Founder

Image

Founded and led a digital marketing company delivering end-to-end performance and media services for clients. Managed international marketing campaigns with a focus on strategy, activation, and reporting. Required strong expertise in paid media, account management, and campaign operations across multiple channels. • Set up the business and built service offerings including consultancy, media strategy, and activation • Managed international campaign delivery and client relationships • Coordinated creative inputs and reporting processes for performance insights • Supported growth through white-label and freelance delivery for a range of clients

2017 - Present

Programmatic Advertising Consultant

ImageEntity (NER) Classification

Delivered white-label programmatic advertising strategy and activation for agencies and clients. Supported campaign planning, execution, and optimization within programmatic media environments. Required knowledge of programmatic processes, media buying, and performance optimization. • Developed programmatic campaign strategy for agency and client partners • Activated and supported campaigns across programmatic channels • Tailored delivery to partner needs including high-growth publishing contexts • Focused on performance outcomes through iterative optimization

2017 - 2019

Education

Work History