Meta Ads (Self-Directed Training)
Completed structured Meta Ads training focused on campaign planning and ad performance optimization. Learned audience segmentation methods and ad copywriting fundamentals to improve conversion outcomes. Practiced concepts like A/B testing, scaling, budget allocation, and funnel-based conversion optimization for marketing effectiveness. • Covered Meta Ads Manager and Meta Business Suite navigation. • Studied Meta Pixel fundamentals to support conversion measurement. • Tracked and interpreted marketing performance signals for iterative improvements. • Applied A/B testing and scaling strategies to optimize results.