Ramzi M.

Key Skills

Software

No software listed

Top Subject Matter

Legal Services & Contract Review

Regulatory Compliance & Risk Analysis

Legal Research & Document Analysis

Top Data Types

Video

Text

Document

Top Task Types

Tracking

Entity (NER) Classification

Freelancer Overview

EMEA MarTech Director - EssenceMediaCom. Brings 12+ years of professional experience across legal operations, contract review, compliance, and structured analysis. Education includes Bachelor of Science, The University of York (2014) and Certificate of Higher Education, Academy of Contemporary Music (2015). AI-training focus includes data types such as Video, Computer Code, and Programming and labeling workflows including Tracking and Named Entity Recognition.

Labeling Experience

EMEA MarTech Director - EssenceMediaCom

VideoTracking

Led the implementation of Soteria via server-side Google Tag Manager, enabling profit-based bidding through advanced measurement and predictive modelling. Architected and oversaw tagging frameworks across the Google Marketing Platform suite, including Campaign Manager 360, Search Ads 360, Display & Video 360, sGTM/client-side GTM, and Google Analytics 4. Migrated measurement from Adobe Analytics/Universal Analytics to GA4 and delivered privacy-compliant server-side conversion tracking using Conversion APIs across major ad platforms and devices. • Owned the server-side measurement roadmap, migration strategy, and scalable tagging architecture • Delivered CAPI solutions for Meta, TikTok, Snapchat, Pinterest, Reddit, and Amazon activation environments • Implemented algorithmic creative optimisation, modular dynamic creative personalisation, and advanced testing/decisioning models • Measured and improved performance outcomes including CTR, ROAS, and CPA while collaborating with media, analytics, data science, legal, and vendor partners.

2024 - 2025

Technical Services Consultant - Silverbullet

Tracking

Designed and managed Google Marketing Platform implementations based on client business requirements, technical stack, and defined use cases. Developed implementation expertise across adtech and martech tools and data platforms, including CDPs, DMPs, analytics, marketing automation, and real-time targeting/personalisation. Architected tracking and data ingestion via tags, SDKs, API connections, server-to-server integrations, and connectors, while supporting testing, validation, training, and pre-sales solution design. • Built tagging frameworks, data taxonomies, and integrations to map, enrich, and activate data across channels • Developed supporting code (HTML/CSS and JavaScript) to support configuration, testing, and troubleshooting • Conducted pre/post production testing, validation, and client training through presentations and workshops • Consulted with stakeholders to define requirements and translate them into proposals and statements of work.

2021 - 2022

Senior Technology Consulting Manager - Wavemaker

VideoTrackingEntity (NER) Classification

Managed technology consulting clients and stakeholders by leading discovery sessions to identify business problems and shape technology solutions. Developed marketing technology strategy roadmaps, business cases, and case studies while evolving internal team capabilities and best practices. Upskilled teams in Google Marketing Platform, ad serving, tag management, and analytics, and created frameworks aligned to major vendor guidance. • Led client discovery and technology solution design from business needs • Built internal capability by training and developing the AdOps function • Created best-practice governance and implementation frameworks with Google, Amazon, and Facebook • Supported delivery of technology strategy documentation and stakeholder communications for client programs.

2019 - 2021

Technology Consulting Manager / Data Operations Manager - Wavemaker

VideoTracking

Implemented, tested, and validated client AdTech and MarTech for mobile and desktop platforms, including ad servers, analytics suites, DMPs/CDPs, and tag management. Managed internal and external stakeholders and project timelines while building best-practice workflows and supporting documentation. Provided GDPR and cookie compliance support, and identified technology opportunities to improve analytics and insight generation. • Delivered end-to-end AdTech/MarTech implementations for multiple industries and named clients • Reduced tag volumes significantly to improve governance, efficiency, and implementation quality • Conducted tag audits and cookie audits to support compliance and operational accuracy • Trained internal teams, external agencies, and supported client adoption of improved tracking frameworks.

2017 - 2019

Education

Work History