Automation Specialist (Freelance / Portfolio Projects) — funnel building and workflow automation (GoHighLevel)
Built and deployed marketing automation workflows that act on structured lead data captured through forms and funnels. Configured routing logic to direct leads based on location and service type, and created follow-up sequences across email and SMS. Monitored conversion performance, no-shows, and booking activity using dashboards to optimize campaign outcomes. • Designed funnel pages and form capture to generate structured lead records • Automated email/SMS follow-ups for lead nurturing and appointment bookings • Implemented CRM pipeline structure to track conversions and client interactions • Set up lead routing and workflow automation rules