Radhika S.

Key Skills

Software

Other

Top Subject Matter

Digital marketing content creation (SEO, ads, website copy)

Social media marketing content optimization (lead generation and engagement)

Top Data Types

Text

Top Task Types

Text Generation

Classification

Freelancer Overview

Freelance Performance Marketer & Content Writer. Brings 15+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Other and Canva. Education includes Master of Commerce, Bharathiar University (2014) and Bachelor of Business Management, SKAC (2011). AI-training focus includes data types such as Text and labeling workflows including Text Generation and Classification.

Labeling Experience

Freelance Performance Marketer & Content Writer (June 2024 – Present)

OtherTextText Generation

Freelance Performance Marketer & Content Writer produced SEO-optimized textual content intended for publication and engagement optimization. Work involved creating ad copy, website content, blogs, press releases, and conversion-focused messaging based on keyword and brand-tone guidance. This constitutes supervised text creation from provided requirements and optimization goals. • Created keyword-rich SEO blog articles and website copy aligned with SEO best practices. • Wrote ad copy and promotional content for social media campaigns to drive conversions. • Developed content strategies and social media captions for multiple brands. • Maintained consistent brand voice across multiple digital text channels.

2024 - Present

Social Media Executive (May 2023 – May 2024)

TextClassification

Social Media Executive responsibilities included producing and testing marketing text assets used to attract and qualify audiences. The role required selecting messaging strategies for lead generation and brand awareness and tracking outcomes to optimize future content. While not traditional AI labeling, the work functioned as iterative supervised content optimization based on campaign performance signals. • Managed Facebook pages and planned campaign content for promotions and product launches. • Ran lead-generation and awareness campaigns using paid advertising text creatives. • Created engaging posts, ad creatives, and promotional promotional content using Canva. • Tracked performance using analytics tools and optimized results based on data.

2023 - 2024

Education

Work History