AI-Powered Email Campaign Automation (Personal Project — Iconic Brand Africa)
Created and documented AI prompt workflows for generating marketing KPI reports from EmailOctopus outputs. The work involved translating performance metrics into structured, readable deliverables for stakeholders. This represents supervised-style preparation of prompt/response artifacts for repeated reporting tasks. • Built prompt workflows to extract open rates, CTR, and conversion KPIs • Automated repetitive data-pulling and reporting steps • Produced accepted project documentation for a formal AI practical assignment • Improved reporting efficiency by reducing manual effort by ~80%