Product and Operations Marketing Manager
Directed marketing operations and product marketing for EMS SaaS solutions, driving revenue growth and customer retention. Implemented HubSpot-driven ABM campaigns for enterprise buyer engagement and built KPI frameworks to report pipeline impact. Administered marketing technology integrations, maintained CRM data hygiene, and optimized segmentation to improve conversion performance. • Oversaw Pardot, Salesforce, and marketing analytics data flows • Produced content and sales enablement materials for complex EMS software • Conducted market and customer research to refine positioning and messaging • Ensured healthcare compliance and trained teams on automation best practices