Client Website Optimization & Analytics (Freelance) — GA4/GTM lead capture event tracking and KPI reporting
Implemented GA4/GTM event tracking to capture and label user interactions for conversion funnel measurement. Configured tracking for multiple lead-conversion actions to enable consistent analytics reporting and KPI monitoring. Used instrumentation to support data-driven website optimization decisions across client workflows. • Defined GA4 events for quote forms, phone clicks, and lead capture • Implemented GA4/GTM event tracking across key funnel steps • Supported clearer funnel measurement and reporting for stakeholders • Improved SEO structure, CTA placement, and conversion path KPI reporting