Data Analyst (Project)
Developed an interactive business intelligence dashboard to analyze sales and customer behavior metrics. The work focused on turning raw data into actionable insights for segmentation, trends, churn, and delivery performance. The role required strong skills in data visualization, KPI analysis, SQL, and Power BI to support evidence-based decision-making. • Built a dashboard analyzing revenue, orders, and customer counts using Power BI visualizations • Conducted customer segmentation and trend analysis to identify retention and demand issues • Calculated churn and active user rates to uncover segment-specific behavior • Evaluated delivery success and delays to determine key drivers of customer dissatisfaction