Community Manager at Web 3 | Crypto Group
Planned and managed multi-channel digital campaigns that involved collecting and interpreting audience and performance data to guide optimization. Researched customer behavior and segmented audiences to tailor messaging and improve engagement outcomes. Monitored traffic, engagement, and conversions, then adjusted campaign strategy based on observed metrics. • Conducted audience segmentation and messaging tailoring • Tracked campaign metrics (traffic, engagement, conversions) • Optimized ad spend and continuously refined paid campaign targeting • Produced and managed content outputs (posts, ads, emails, landing pages) to support brand voice