Email Marketing Specialist
Managed lifecycle email marketing for a consulting firm and community platform, focusing on welcome flows, product updates, and retention campaigns. Collaborated with senior leadership to translate business goals into conversion-focused email strategies. Performed ongoing writing, optimization, segmentation, and performance reporting to improve engagement and conversions. • Write and optimize weekly newsletters, promotional emails, and automated sequences • Build audience segmentation strategies to deliver the right message at the right time • Track and report key email metrics including open, click, and conversion rates • Develop email templates and reporting systems to maintain brand consistency and reduce production time