Oluwanifemi A.

Key Skills

Software

Data Annotation Tech

Humanatic

Mercor

OpenCV AI Kit (OAK)

Redbrick AI

SuperAnnotate

Top Subject Matter

Marketing - Design, Strategy, Presentation, Camapigns, Video

E-commerce - Product Ideation, Categorization & Customer Support

Writing - Long Form, Short Form, Whitepapers, Script

Top Data Types

Image

Text

Video

Top Task Types

Segmentation

Freelancer Overview

Marketing Lead. Brings 7+ years of professional experience across complex professional workflows, research, and quality-focused execution. Education includes Master's degree, University of Reading (2017) and Professional Diploma in Digital Marketing, N/A (2017). AI-training focus includes labeling workflows including Segmentation.

Labeling Experience

Marketing Lead

Segmentation

Spearheaded performance marketing and paid media strategy across multiple brands, optimizing full-funnel execution to lower customer acquisition cost while scaling pipeline growth. Led brand marketing strategy and creative direction to strengthen equity and awareness through cohesive messaging and integrated storytelling. Managed multichannel campaign optimization, landing-page conversion-rate initiatives, and reporting systems to drive measurable business outcomes. • Reduced CAC by 35% and increased attributed revenue by 25% through end-to-end campaign execution • Improved branded search traffic by 45% with audience segmentation and integrated storytelling • Achieved 2.8x ROAS and increased conversion rates by 30% quarter-over-quarter via paid optimization • Built CRO A/B testing and performance dashboards to guide budget reallocation to top channels

2025 - Present

Marketing Manager

Segmentation

Developed integrated campaign strategies across digital, social, and lifecycle channels, aligning messaging to audience needs and business objectives. Translated product and business direction into campaign narratives, messaging frameworks, and creative direction for execution. Collaborated with creative and content teams and applied audience segmentation to guide targeting and campaign delivery. • Increased lead generation by 60% through optimized campaign strategy and execution • Improved conversion rates by 20% by refining messaging and funnel performance • Built audience segmentation strategies for better targeting and messaging • Contributed campaign concepts and messaging approaches that resonated with target audiences

2020 - 2022

Education

Work History