Senior Research Executive / Marketing Strategy & Client Advisory Lead
SegmentationAdvise senior stakeholders on growth strategy, brand performance, customer segmentation, and market expansion across multiple markets. Build performance measurement frameworks that connect customer insights, sales data, and campaign results to improve business outcomes. Produce high-volume, actionable research outputs and support initiatives such as NPS and customer satisfaction studies. • Consulted on marketing strategy, segmentation, and market expansion using research insights • Developed and applied performance measurement frameworks to inform decisions • Authored 500+ actionable reports across diverse industries to drive operational and product change • Led NPS and satisfaction studies and supported pre/post-launch evaluations for customer engagement