Olatunbosun F.

Key Skills

Software

No software listed

Top Subject Matter

Legal Services & Contract Review

Regulatory Compliance & Risk Analysis

Legal Research & Document Analysis

Top Data Types

Text

Document

Top Task Types

Segmentation

Freelancer Overview

Email Marketing Manager (CRM & Lifecycle). Brings 6+ years of professional experience across legal operations, contract review, compliance, and structured analysis. Education includes Bachelor of Chemical Engineering, Obafemi Awolowo University (2021). AI-training focus includes labeling workflows including Segmentation.

Labeling Experience

Email Marketing Manager (CRM & Lifecycle)

Segmentation

Led CRM and email marketing strategy for a corporate wellness brand, owning lifecycle and automation programs to drive measurable engagement and retention. Improved campaign effectiveness through segmentation, A/B testing, and continuous performance optimization using key email KPIs. Ensured regulatory compliance and implemented best practices while integrating email with CRM and other digital channels. • Developed and executed end-to-end email campaigns and automated lifecycle workflows • Performed segmentation and A/B testing to increase engagement metrics • Monitored KPIs and managed compliance requirements for email messaging • Coordinated CRM integration and cross-channel setup to support retention goals

2024 - Present

CRM and Email Marketing Manager

Segmentation

Managed CRM, email, and SMS marketing programs for multiple eCommerce stores and business clients, spanning 20+ projects. Increased email-driven revenue through lifecycle automation, targeted segmentation, and performance-driven campaign execution. Improved deliverability and engagement by optimizing messaging and monitoring analytics from conception through reporting. • Built and implemented CRM and email marketing strategies aligned to client goals • Designed and executed end-to-end email campaigns and lifecycle automations • Optimized deliverability, open rates, and engagement using KPI analysis • Integrated email with CRM and other digital channels while managing budgets for ROI

2022 - 2024

Education

Work History