UI/UX Designer
Designed key brand and product digital touchpoints for a heritage luxury fashion label. Applied research from heritage brands to inform layout restraint, whitespace, and typography-led hierarchy. Balanced aspirational positioning with practical e-commerce usability to support both brand equity and conversion goals. • Designed luxury-focused UI touchpoints using heritage-inspired research • Implemented layout restraint and whitespace-driven visual hierarchy • Ensured usability aligned with e-commerce conversion logic • Produced designs intended to translate prestige branding into digital experiences.