Advertising Media Buyer
SegmentationPerformance-focused media buying role managing Meta advertising for a DTC e-commerce brand from scratch. Responsible for budget allocation, pacing, and performance reporting while building full-funnel acquisition systems. Requires strong skills in paid social strategy, audience segmentation, creative testing, and conversion/ROAS optimization. • Owned Meta advertising end to end, building campaigns from zero rather than optimizing an existing account • Managed up to $5,000 per month in ad spend with direct control over allocation and pacing • Sustained ~4.0 ROAS using iterative audience segmentation and creative testing frameworks • Reduced wasted spend through structured creative rotation using frequency and relevance score data
2023 - Present