LLM Fine-Tuning & Sentiment Optimization for Global Digital Brands
Scope: Created high-quality training matrices to fine-tune Large Language Models (LLMs) used in automated customer service, digital campaign analytics, and localized product copy generation across multi-regional distribution networks. Tasks Performed: - Conducted exhaustive Named Entity Recognition (NER) across thousands of raw, unstructured customer touchpoints, tagging brands, localized currencies, order IDs, and shipping terminology. - Developed complex classification maps for multi-tiered sentiment analysis (Positive, Mixed, Critical-Escalated) to flag high-churn consumer complaints automatically. - Generated high-quality instruction-tuning pairs (Prompt-Response datasets) to guide conversational conversational AI in alignment with brand voice guidelines. Project Size: Managed annotation, curation, and structured formatting of 40,000+ unstructured text entries and customer review datasets