Nihitha M.

Key Skills

Software

No software listed

Top Subject Matter

Supplier and Vendor Services & Contract Review

Regulatory Compliance & SOP

Operational Workflow & Document Analysis

Top Data Types

Text

Document

Image

Top Task Types

Segmentation

Classification

Question Answering

Text Summarization

Transcription

Data Collection

Freelancer Overview

Marketing and Operations Manager. Brings 7+ years of professional experience across professional workflows, research, and quality-focused execution. Education includes Master of Science, Oxford Brookes University (2019) and Bachelor of Software Engineering, McGill University (2014). AI-training focus includes labeling workflows including Segmentation.

Labeling Experience

Marketing Manager

Segmentation

Owned marketing operations and commercialization activities to drive lead generation, demand creation, and brand awareness. Planned and executed campaigns and events while optimizing KPIs and reporting for performance improvements. Collaborated across sales and marketing to strengthen alignment and improve conversion outcomes. • Developed go-to-market strategies and optimized marketing KPIs for lead growth • Managed webinars, exhibitions, roadshows, and post-event reporting strategies • Improved lead-to-client conversion by aligning sales and marketing execution • Conducted market research and supported CRM segmentation for targeted outreach

2023 - 2024

Education

Work History