Group Leader – Market Research & Analysis Project (questionnaire data collection and preparation)
Led questionnaire-based consumer buying behaviour research by designing and distributing surveys and preparing responses for analysis. Organized collected responses into structured datasets in Excel to support statistical evaluation and reporting. Worked with a five-member team to transform raw survey outputs into analyzable data for presentation to lecturers. • Designed survey instruments using Google Forms. • Collected survey responses and cleaned them in Excel for analysis. • Conducted basic analysis and compiled insights for departmental review. • Presented findings to lecturers using structured outputs.