Founder & Operator — SELVÉE Natural Cosmetics (ongoing)
Operating a direct-to-consumer natural cosmetics brand required continual content quality evaluation across bilingual (English and Serbian) long-form and short-form marketing assets. The work involved judging tone, factual accuracy, conversion effectiveness, and consistency with established brand voice, which maps directly to AI output evaluation and preference/quality rating. Decisions were informed by research and verification of claims for skincare ingredients and competitor positioning. • Reviewed and edited product descriptions, blog content, and social media copy for accuracy, clarity, and tone alignment. • Performed ongoing evaluation of long-context messaging consistency across website and customer communications. • Applied factual accuracy checks for cosmetic ingredient and formulation benefit statements. • Used subject-matter judgment to ensure content met marketing intent and brand voice standards.